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SuperGroup Plc is the owner of the Superdry brand, founded in Britain, and is rapidly becoming a global lifestyle brand - designed for attitude not age with affordable, premium-quality clothing, accessories and footwear.

As the brand develops the breadth and nature of its product range, it continues to appeal to a much broader, aspirational age group; those who want to feel amazing in what they wear and appreciate style, quality and attention to detail. Already well established in the UK, its home market SuperGroup, owner of the Superdry brand, operates a significant and continually expanding international business.

Superdry focuses on high-quality, contemporary products that, in varying degrees, fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterised by:

  • Quality fabrics with authentic vintage washes
  • Unique vintage detailing
  • World leading hand-drawn graphics
  • Tailored fits with diverse styling

SuperGroup has 573 stores and concessions with a physical presence in 45 countries. E-commerce consists of 25 international websites across 18 countries covering 12 languages and delivering to 169 countries.