Working with our communities.
Superdry360, our charity and community support programme launched in 2014, continues to grow and is a platform for charitable projects supporting the local, national and international communities in which we operate.
In FY15 we raised or donated a total of approximately £175,000. In FY15 our key initiatives included:
A five-fold increase from the previous year as we matched £8,656 in support of our colleagues’ chosen charitable causes.
Cheltenham Design Festival
This ongoing association saw us donate in support of the 20 week Design Academy for local 14–18 year olds. We offered 17 young people a one day work experience taster session at our Cheltenham head office, giving them first-hand experience of working for a design-led company.
We provided sponsorship and work placements for six young people as part of the ‘Get into Retail’ programme run by The Prince’s Trust. This course gives young people aged 16 to 25, who are work ready but do not have vocational skills, a mixture of practical training and work experience. Given its success, we plan to run a full ‘Get into Retail’ programme with The Prince’s Trust during the summer of 2015. Charity of the Year – CARE International: Over 50 colleagues participated in the CARE Prima Challenge on Exmoor. By completing a marathon course on foot, bike and canoe they helped CARE generate funds to support some of the world’s most vulnerable communities. Further fundraising activities were carried out in store and at our head office.