We design, produce and sell clothing and accessories globally under the Superdry brand. We focus on high-quality, contemporary products, with a strong link between our brand values and our product attributes: design detail; quality obsession; end-to-end innovation; and affordability. Our products are produced by partners (third party suppliers) mainly located in Turkey, China and India.
As a business we take seriously our responsibility to operate ethically and responsibly. Respecting human rights is a fundamental part of how we operate.
Our ethical trading programme is overseen by our Executive Committee and Board of Directors. We are a member of The Ethical Trading Initiative and work closely with all of our suppliers and their factories to ensure they operate in line with our Ethical Trading Code of Practice, which is based on the Ethical Trading Initiative’s base code.
Outlined below is our position on slavery and human trafficking. We review our approach on a regular basis and seek to improve continually through ongoing risk assessment, raising awareness of issues and requirements, and by delivering training to our colleagues and partners.
The Modern Slavery Policy
As an integral part of our commitment to human rights, we actively seek to ensure that our business, business partners and associated supply chain are free from all forms of slavery and human trafficking. Our Modern Slavery Policy reflects this.
Our Modern Slavery Policy requires our colleagues and business partners to implement effective due diligence processes to enable us to understand and identify the potential risks of slavery and human trafficking so that we can report actual and suspected cases to the appropriate law enforcement agencies and so that we can ensure appropriate action is taken.
We also have a Migrant and Contract Worker Policy and Guidelines which support our Modern Slavery Policy. These aim to protect vulnerable groups of workers by requiring ethical recruitment practices, appropriate conditions for accommodation, and effective communication of terms and conditions of employment.
How we implement The Modern Slavery Policy
Our Modern Slavery Policy applies to all colleagues, as well as to business and supply chain partners. It is contained in our Ethical Trading Code of Practice and Supplier Manual, and all contracts from 2016 onwards contain a requirement to comply with it (where relevant).
If at any point we suspect or identify any cases of modern slavery, we commit to support the remediation of any victims – working with business partners, other brands, governments and NGOs as applicable. We also commit to assist law enforcement agencies with the investigation, identification and prosecution of any party that knowingly engages in or facilitates slavery or human trafficking.
All supplier facing colleagues and our suppliers receive training to raise awareness of our Modern Slavery Policy and are required to support the continued risk assessment and roll out of our due diligence processes.
We risk assess human rights impacts within our business and supply chain and adapt our programme to ensure any issued are addressed.
We have established local resource in key sourcing countries to work closely with our suppliers’ factories and their subcontracted units.
Our Migrant and Contract Labour Policy and Guidance has been rolled out to all suppliers to ensure those workers which are particularly vulnerable to exploitation are protected.
We continue to collaborate alongside other Ethical Trading Initiative members to support the development of best practice guidelines where industry wide risk has been identified.
We have established robust ethical pre-approval processes for all main factory sites and their subcontracted units to ensure we continue to work with the best possible partners. We audit regularly all main production sites and their subcontracted units on a semi-announced and unannounced basis. We provide training and support for factories to remediate any issues where identified.
We monitor the ongoing impacts of our ethical trading programme and report to our Executive Committee and Board of Directors regularly to provide continued oversight.
The above statement is approved and signed by Euan Sutherland, Chief Executive Officer, SuperGroup Plc.
13 July 2016