Our Brands.

The Superdry brand is at the heart of the business. Superdry offers T-shirts, jeans, sweaters, joggers, hoodies, jackets, shirts, rugby shirts, polo shirts, footwear, as well as bags and accessories. It has a wide appeal, capturing elements of both “preppy” and streetwear designs with a subtle combination of vintage Americana and Japanese imagery.

• Cult

  Cult

  While over 80% of sales come from the Superdry brand, Cult provides an ideal environment to offer third party brands (particularly womenswear), while also providing a low risk way of testing new brands and concepts.

• Superdry

  Superdry

  Superdry has already attained international recognition, being sold in approximately 85 countries and has enjoyed celebrity-generated publicity from the likes of David Beckham, Zac Efron and Helena Christensen, to name but a few.