Supergroup

The Superdry brand is at the heart of the business. Superdry offers T-shirts, jeans, sweaters, joggers, hoodies, jackets, shirts, rugby shirts, polo shirts, as well as bags and accessories. It has a wide appeal, capturing elements of both “preppy” and streetwear designs with a subtle combination of vintage Americana and Japanese imagery.

Superdry has already attained international recognition, being sold in approximately
70 countries and has benefited from celebrity-generated publicity from the likes
of David Beckham, Zac Efron, Jude Law, Helena Christensen and Kate Moss.

The two other SuperGroup brand concepts, introduced in 2006, have extended the Group’s portfolio into complementary areas:

77Breed incorporates streetwear themes, but with a surf / skate element to
its designs. The range includes T-shirts, hoodies, jackets, bags and accessories.

SurfCo California is wholly a surf/skate brand, selling T-shirts,
hoodies and board shorts, with more of a retro style and colours.