Our Brands.
The Superdry brand is at the heart of the business. Superdry offers T-shirts, jeans, sweaters, joggers, hoodies, jackets, shirts, rugby shirts, polo shirts, footwear, as well as bags and accessories. It has a wide appeal, capturing elements of both “preppy” and streetwear designs with a subtle combination of vintage Americana and Japanese imagery.
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Cult
Cult
While over 80% of sales come from the Superdry brand, Cult provides an ideal environment to offer third party brands (particularly womenswear), while also providing a low risk way of testing new brands and concepts.
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Superdry
Superdry
Superdry has already attained international recognition, being sold in approximately 85 countries and has enjoyed celebrity-generated publicity from the likes of David Beckham, Zac Efron and Helena Christensen, to name but a few.
Published : 01 December 2011 14:38
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