Our Brand.

The Superdry brand is at the heart of the business.

Superdry offers t-shirts, polo shirts, hoods and sweats, denim, joggers, tops, dresses, jackets, shirts, knitwear, footwear, as well as a wide range of bags and accessories. It has a wide appeal, capturing elements of "urban" and "streetwear" designs with subtle combinations of vintage Americana, Japanese imagery and British tailoring, all with strong attention to detail.

• Superdry

  Superdry

  Superdry has already attained international recognition, being sold in approximately 101 countries and has enjoyed celebrity-generated publicity from the likes of David Beckham, Zac Efron and Helena Christensen, to name but a few.

• Cult

  Cult

  Please Note:

  The growing success of the Superdry brand has led management to take the decision to rebrand its 20 Cult stores as Superdry.

  The rebranding process will take place through the remainder of 2012 with an aim to be completed ahead of 2012 Christmas trading.