Supergroup

Monday 14th June SuperGroup Plc signs major deal to roll out 13 Superdry stores across the United Arab Emirates SuperGroup Plc (“SuperGroup”), owner of the Superdry brand and one of the fastest growing international retailers and wholesalers of youth fashion, is pleased to announce that it has signed a franchise agreement with Al Khayyat Investments LLC (“Al Khayyat Investments”) to open 13 Superdry stores across the United Arab Emirates (“UAE”). The rollout of stores, taking place over the next three years, will see the first store open in Dubai’s Deira City Centre complex in July 2010. Two more stores are scheduled to open before the end of the year in Mirdif City Centre and Mall of the Emirates. Al Khayyat Investments, based in Dubai, has multiple interests across retail, distribution and services sectors. The holding company manages leading retail brands like Fila, La Martina, BinSina Group of pharmacies, Degrenne Paris and Life Fitness, in addition to its Food and beverage portfolio including IL Caffe Di Roma and Burger Fuel. Theo Karpathios, CEO of SuperGroup’s Wholesale & International Division, said: ‘This is a key milestone in our international roll out and we are delighted to have signed this agreement with Al Khayyat Investments. We believe this deal will significantly increase our footfall in one of the world’s most dynamic and vibrant regions. It underlines the truly international appeal of the Superdry brand and we look forward to working with Al Khayyat Investments going forward.’ Zaid Al Khayyat, Director, Al Khayyat Investments LLC, commented: ‘Our retail clothing brands achieved a growth of 18% year to date, in fact the clothing retail market has proved to be a recession-proof business especially in the GCC region that enjoys a world class shopping infrastructure and where consumers always demand high quality fashion clothes. ‘We are delighted to launch the iconic Superdry brand in the Middle East. Superdry occupies a unique position in the fashion world and we are thrilled to bring this brand to the UAE and beyond. We have joint growth plans with SuperGroup to expand it into other parts of the GCC and Levant regions as of the first quarter of 2011. We look at this move as a springboard to further investments into the Middle East retail markets.’ Contacts: SuperGroup Matthew Barnett T: 00 44 (0) 1242 588187 M: Communications Ann-marie Wilkinson / Georgina Briscoe T: 00 44 (0) 20 7920 2330 Notes to Editors: UAE teens spend three times as much as their global peers on clothes and apparel, according to the results of a survey of the opinions and habits of teenagers in the region. The Global Teen Insights Programme-MENA edition 2010, which was carried out by research firms AMRB and TRU, found that UAE teens spend an average of $71 a month on clothing and apparel. This was more than three times the global average, which was found to be $21. About SuperGroup Plc SuperGroup, which employs over 1000 staff, includes the Superdry brand and Cult retail chain. It has a total of 45 stand-alone Cult and Superdry stores in the UK and Ireland, plus 56 concessions in the House of Fraser. Superdry has a rapidly expanding international operation and over the past 18 months has established stores in Belgium, France, Scandinavia, the US, Australia and South America. About Al Khayyat Investments LLC Al Khayyat Investments is a Dubai-based family-owned holding company with diverse industry interests. The business dates back to 1982. The turnover of the company’s retail and distribution businesses in the UAE exceeded USD 260 million in 2009. Besides the retail and distribution businesses, Al Khayyat Investments has interests in contracting, automotive, real estate and education. The main subsidiaries are: Alphamed General Trading LLC, Delta Trade, BinSina Group of Pharmacies, Scientific Pest Management, Madares, Al Khayyat Retail Division, Transmak, Gulf Landscaping, ITALDECO, Realty Capital, ALNO, Al Khayyat Motors and Europcar. -Ends-

SuperGroup Plc, owner of the Superdry brand and one of the fastest growing international retailers and wholesalers of youth fashion, announces that, as confirmed by the FTSE Regional Committee*, it will enter the London Stock Exchange’s FTSE 250 index with effect from 21 June 2010.

Julian Dunkerton, Chief Executive, commented: “This is a terrific achievement and a testament to the collective efforts of everyone working for the Group.” * For confirmation of SuperGroup’s entry to the FTSE 250 index, please visit http://www.ftse.com/Media_Centre/index.jsp

SuperGroup Plc, owner of the Superdry brand and one of the fastest growing international retailers and wholesalers of youth fashion, announces the appointment of Ken McCall as Non-executive Director with effect from 24 May, 2010. Ken McCall, 52, is currently Chief Executive Officer DHL Express, UK & Ireland. Prior to joining DHL in 2007 he held a number of senior positions over an 18 year period with TNT N.V. which included Chief Executive Officer TNT China and Chief Executive Officer TNT Asia, Middle East, Africa and India. He is a member of the President’s Committee of the CBI. Peter Bamford, Chairman of SuperGroup Plc, commented: ‘We are delighted that Ken has decided to join SuperGroup at such an exciting time. His in depth knowledge of logistics and supply chain management together with his extensive international experience perfectly complement the board’s skill set and will be of enormous help in our future expansion, both in the UK and internationally. We look forward to working with Ken to drive the business forward.’

Pre-Close Trading Update

SuperGroup Plc, owner of the Superdry brand and one of the fastest growing international retailers and wholesalers of youth fashion, today provides an update on trading for the 52 weeks ended 2nd May 2010.

Total Group sales up by £63m to £139m (+83% versus prior year)

Retail sales up 75% to £85m (+ £36m) driven by the ongoing successful roll-out in the UK and like-for-like sales* up 17% for the year Wholesale sales up 98% to £54m (+£27m)

Expectation of profit before tax of not less than £25.7m remains unchanged (pre exceptional items and derivative fair value adjustments) as per the prospectus

The Group trades from 43 standalone stores in the UK, and from 56 concessions in House of Fraser, while the wholesale business trades in the UK and to 33 countries internationally.

Julian Dunkerton, Chief Executive Officer, said:

“We are absolutely delighted with the progress achieved this year and that the momentum of growth has continued both in the UK and abroad.

“Recent store openings have confirmed the success of the new store design and internationally we go from strength to strength.” SuperGroup will announce its financial results for the 52 weeks ended 2nd May 2010 on Thursday 15th July 2010.

* Like-for-like sales are defined as total retail sales from stores (including concessions and internet) that have been trading continuously from the same selling space for at least 12 months

For further information:

SuperGroup

Matthew Barnett Tel: +44 (0) 1242 588187
M:Communications
Ann-marie Wilkinson/George Briscoe Tel: +44 (0) 20 7920 2330

Seymour Pierce

Nicola Marrin (Corporate Finance) Tel: +44 (0) 20 7107 8000
Richard Redmayne (Corporate Broking)
John Johnston (Institutional Sales)

**NOT FOR PUBLICATION, DISTRIBUTION OR RELEASE IN OR INTO THE UNITED STATES OF AMERICA, CANADA, JAPAN OR AUSTRALIA**

24 March 2010

SUPERGROUP PLC

ADMISSION TO TRADING

Further to its announcement on 23 March 2010, SuperGroup PLC, one of the fastest growing UK retailers in youth fashion with a rapidly expanding overseas and internet business, announces that its ordinary share capital of 79,000,020 shares will today be admitted to the Official List of the UK Listing Authority and to trading on the London Stock Exchange's main market for listed securities under the ticker "SGP" with an ISIN of GB00B60BD277.

In relation to the Retail Offer, which was oversubscribed, the Company has exercised its discretion (as disclosed in the Prospectus) in determining allocations of Retail Offer Shares. Accordingly Registered Employees have been allocated 100% of their application, Friends and Family 75% of their application and all other applicants 48.749% of their application, subject in all cases to applications for the minimum amount of £250 being satisfied in full.

Shares will be credited to CREST accounts and despatch of definitive share certificates (where applicable) is expected on or around 31 March 2010.

On Admission, there is 31.60 percent of shares in public hands and the beneficial interests of Directors, Senior Managers (and persons connected with them) in the issued share capital of the Company will be as follows:

Directors and Senior Managers

Number of ordinary shares

% of issued share capital

Peter Bamford*

6,000

0.01

Keith Edelman*

4,000

0.01

Steven Glew*

4,000

0.01

Indira Thambiah*

6,000

0.01

Julian Dunkerton

26,088,944

33.02

Theo Karpathios

11,850,003

15.00

James Holder

11,850,003

15.00

Diane Savory**

1,090,515

1.38

Chas Howes***

774,100

0.98

John Kingston

543,007

0.69

Andrew Humphreys

271,504

0.34

Richard Baldwin

271,504

0.34

Note*: These shares were acquired by the individual (or persons connected with them) under the Retail Offer.

Note**: Pursuant to the Retail Offer, persons connected with Diane Savory acquired 4,500 ordinary shares.

Note***: Pursuant to the Retail Offer, Chas Howes (and persons connected with him) acquired 13,890 additional ordinary shares.

-Ends-

Enquiries:

SuperGroup

Matthew Barnett Tel: +44 (0) 1242 588187

2

M:Communications

Ann-marie Wilkinson Tel: +44 (0) 20 7920 2330

George Briscoe

James Hill

Seymour Pierce Limited

Nicola Marrin Tel: +44 (0) 20 7107 8000

Michael Ansell

Catherine Leftley

Jack Shepherd

Notes to Editors

Further information on SuperGroup PLC can be found on its website at www.supergroupholdings.com.

Capitalised terms used in this announcement have the same meanings ascribed to them as in the Definitions section (Part X) of the Prospectus, copies of which can be found at the Company’s website.

**NOT FOR PUBLICATION, DISTRIBUTION OR RELEASE IN OR INTO THE UNITED STATES OF AMERICA, CANADA, JAPAN OR AUSTRALIA**

23 March 2010

SUPERGROUP PLC

ANNOUNCES CLOSE OF RETAIL OFFER AND ADMISSION TO TRADING

SuperGroup PLC, one of the fastest growing UK retailers in youth fashion with a rapidly expanding overseas and internet business, today announces the close of the Retail Offer.

Further to the success of the Institutional Offer, which was heavily oversubscribed, the subsequent Retail Offer designed to allow SuperGroup’s employees and other retail investors to participate in the IPO, which closed on 22nd March at 1pm, has also been oversubscribed, thus the maximum amount of £5,000,000 has been raised.

A further announcement will be made prior to the commencement of trading, once allocations have been determined. Admission to the Official List of the UK Listing Authority and to trading on the London Stock Exchange's main market for listed securities will take place on Wednesday 24th March 2010 (“Admission”) under the ticker symbol SGP. Shares will be credited to CREST accounts tomorrow and despatch of definitive share certificates (where applicable) is expected on or around 31 March 2010.

Commenting on the announcement, Julian Dunkerton, SuperGroup’s Chief Executive Officer said: “We are delighted by the strong level of demand for shares in SuperGroup from both institutional investors and from our employees and other retail investors. This reflects the strong confidence in the strategy and growth potential for SuperGroup. We welcome all our new shareholders and look forward to delivering value to them.”

-Ends-

Enquiries:
SuperGroup
Matthew Barnett Tel: +44 (0) 1242 588187
M:Communications
Ann-marie Wilkinson Tel: +44 (0) 20 7920 2330
George Briscoe
James Hill

Seymour Pierce Limited
Nicola Marrin Tel: +44 (0) 20 7107 8000
Michael Ansell
Catherine Leftley
Jack Shepherd

Notes to Editors

Further information on SuperGroup PLC can be found on its website at www.supergroupholdings.com.

**NOT FOR PUBLICATION, DISTRIBUTION OR RELEASE IN OR INTO THE UNITED STATES OF AMERICA, CANADA, JAPAN OR AUSTRALIA**

This announcement neither comprises listing particulars nor a prospectus relating to the SuperGroup PLC (“SuperGroup”, “Company” or the “Group”) nor constitutes nor forms nor should be construed as constituting or forming part of any offer or invitation to sell or any solicitation of any offer to purchase or to subscribe for any securities in the Company or any other body corporate and should not be relied upon in connection with a decision to purchase or subscribe for any such securities nor shall they or any part of them form the basis of or be relied upon in connection with any contract thereof. Investors should not subscribe for or purchase any shares referred to in this announcement except on the basis of information set out in the prospectus to be published by the Company in due course (the "Prospectus") in connection with the admission of its ordinary shares ("Ordinary Shares") to the Official List of the UK Listing Authority and to trading on the main market for listed securities of London Stock Exchange plc (together, “Admission”). Copies of the Prospectus will be available from SuperGroup’s registered office and on its website www.supergroupholdings.com in due course. 12 March 2010 SUPERGROUP PLC

ANNOUNCES IPO OFFER PRICE OF £5.00 PER ORDINARY SHARE

SuperGroup, one of the fastest growing UK retailers in youth fashion with a rapidly expanding overseas and internet business, today announces the pricing of its initial public offering of Ordinary Shares (the “IPO”).

The IPO comprises the private placement to institutional investors (the “Institutional Offer”) and the public offer to retail investors (the “Retail Offer”) (the Institutional Offer and the Retail Offer collectively referred to as the “Offer”).

• The price has been set at £5.00 per new Ordinary Share (“the Offer Price”).

• Based upon the Offer Price, the market capitalisation of SuperGroup at the commencement of unconditional dealings will be approximately £395 million.

• The Institutional Offer has been heavily oversubscribed.

• Pursuant to the Institutional Offer 24,000,000 new Ordinary Shares will be issued on Admission and a maximum number of 1,000,000 new Ordinary Shares will be issued pursuant to the Retail Offer. The Offer will represent, in aggregate, approximately 31.65% of the Company’s enlarged share capital.

• The net proceeds of the Offer (assuming the maximum amount is raised pursuant to the Retail Offer) will amount to £120 million after the deduction of all associated costs. The net proceeds will be used as follows: £105 million to enable the management team and other long serving stakeholders in the business to realise part of their investment in the Group and the balance of £15 million to accelerate the Group’s plans for growth.

• Following Admission, SuperGroup’s directors, employees and their related interests will continue to hold approximately 68.35%* of the Company’s Ordinary Shares (which are subject to various lock-in arrangements as described in the Prospectus).

* assuming no participation in the Retail Offer and no Ordinary Shares are issued by the Company before Admission to redeem the Company Loan Notes (as defined in the Prospectus)

• Following the publication of the Prospectus retail investors in the United Kingdom will be able to apply for Ordinary Shares in the Retail Offer. The Retail Offer will open on 15 March 2010 and is scheduled to close on 22 March 2010.

• Retail investors will be able to apply either online at www.supergroupholdings.com, by downloading an application form or, if an existing employee or a person nominated by an existing employee to participate in the Retail Offer who is a friend of such employee or a member of his or her family, by returning the application form posted to them.

• Unconditional dealings are expected to commence on the London Stock Exchange at 8.00 am on 24 March 2010 under the ticker symbol SGP to allow time for the Retail Offer to be completed.

Seymour Pierce is acting as Sponsor and Sole Bookrunner to the Company.

Commenting on the announcement, Julian Dunkerton, SuperGroup’s Chief Executive Officer said: “We are delighted that the institutions are as excited as we are by the success and growth prospects for SuperGroup, as evidenced by the level of subscriptions we have received for the Institutional Offer. I am therefore delighted that we will now move to the next phase of our planned flotation, being the retail offer to the public. This offer will allow customers, friends, family, business partners and the general public an opportunity to invest alongside institutions and the Board in the growth of SuperGroup.”

-Ends- Enquiries:

SuperGroup
Matthew Barnett Tel: +44 (0) 1242 588187
M:Communications
Ann-marie Wilkinson Tel: +44 (0) 20 7920 2330
George Briscoe
James Hill

Seymour Pierce Limited
Nicola Marrin Tel: +44 (0) 20 7107 8000
Michael Ansell
Catherine Leftley
Jack Shepherd

SuperGroup, has been crowned the “Wincor-Nixdorf Emerging Retailer of the Year” at the Oracle Retail Week Awards 2010, dubbed the high street Oscars.

The award has come at an important time for the fast growing fashion retailer, which has just completed a successful institutional road show as part of its planned flotation later this month. SuperGroup, which includes the Cult chain of shops and iconic Superdry brand, boasts 40 stand-alone stores in the UK and Ireland, 54 House of Fraser concessions and has a rapidly expanding global and internet business.

The Oracle Retail Week Awards are recognised as a huge honour by all who work within Retail and help to showcase the innovation present within the sector. The Awards are organised by the leading brand Retail Week and act as a mark of distinction for the exceptional efforts being made every day to improve customer's experiences.

Commenting on the award, SuperGroup CEO, Julian Dunkerton said: ‘It’s a fantastic honour to be recognised by the industry in this way, and is an endorsement of our remarkable growth and achievements over recent years. The award confirms our position as one of the most exciting and successful fashion retailers in the UK.’

For further information, please contact Matthew Barnett at SuperGroup on:

07703 026966.

matthew.barnett@superdry.com

Notes to Editors:

Created six years ago its iconic Superdry brand is worn by celebrities across the world, from Leonardo DiCaprio to Zac Efron and Helena Christensen. It has a rapidly expanding international operation and over the past 18 months has established itself in Europe, the US, South America, Australia and Asia.

SUPERGROUP

ANNOUNCEMENT OF INTENTION TO LIST ON THE LONDON STOCK EXCHANGE

SuperGroup, one of the fastest growing UK retailers in youth fashion with a rapidly expanding overseas and internet business, today announces its intention to proceed with an initial public offering of shares. It is expected that any public offering of Ordinary Shares will be listed on the main market of London Stock Exchange plc. This transaction is subject to market conditions.

Seymour Pierce is acting as Sponsor and Sole Bookrunner.

Summary of the Offer

The offer comprises the offer to institutional investors (the “Institutional Offer”) and the offer to retail investors (the “Retail Offer”) (the Institutional Offer and the Retail Offer collectively referred to as the “Offer”). The Ordinary Shares are being offered to certain institutional investors in the United Kingdom pursuant to the Institutional Offer (the “Institutional Offer Shares”), and are being offered to individuals in the UK pursuant to the Retail Offer (the “Retail Offer Shares”).

It is expected SuperGroup will issue Ordinary Shares to a value of around £125 million. The net proceeds of the Offer will be used in part to accelerate the Group’s plans for growth and support working capital requirements. The directors of the Company (“the Directors” or “the Board”) also intend to use part of the net proceeds of the Offer to enable the management team and other long serving stakeholders in the business to realise part of their investment in the Group.

Summary information on SuperGroup

• SuperGroup is one of the fastest growing UK based retailers with a rapidly expanding overseas and internet business.
• It offers affordable, premium quality clothing and accessories in the youth fashion market. SuperGroup has developed a number of brands, the paramount of which is Superdry.
• The Group currently has 40 standalone stores in the UK including three outlet stores and 54 concessions in House of Fraser, where it is the best performing menswear brand. SuperGroup is increasingly seen by landlords as a sought after tenant in new developments, along with the likes of international brands such as Apple and Hollister.
• The Group’s wholesale activities in the UK encompass direct sale, distribution, franchising, licensing and agency agreements. In Europe, wholesale customers are distributors (two of whom are also franchisees) and independent retailers whilst outside of Europe wholesale customers are predominantly franchisees and licensees, all of whom trade under the Superdry or Superdry Store name.
• The Group also has three fully transactional websites; www.superdrystore.com; www.77breed.co.uk and www.cult.co.uk.
• The Superdry brand has already attained international recognition, being sold in more than 30 countries, with internet sales in 58 countries. It has benefited from celebrity-generated publicity from the likes of David Beckham, Zac Effron, Helena Christensen, Shakira and Leonardo DiCaprio.
• The results for the 26 weeks to 1 November 2009 were substantially ahead of the Directors’ expectations, with sales up by 91.4 per cent. compared to the 26 weeks to 2 November 2008. On 5 January 2010, the Group announced a strong Christmas trading update, with like for like sales growth across the Group of 29 per cent. in the five week period to 3 January 2010 against strong prior year comparatives of 27 per cent. This robust increase in revenue was seen across all channels of distribution with total wholesale sales increasing 153 per cent. and total retail sales doubling to £20.2 million compared to the same period last year. Over the 12 month period to 3 January 2010, total sales rose 95 per cent. to £119 million as a result of rapid expansion over the last year, which the Board believes is set to continue as the Superdry brand gathers momentum both in the UK and overseas. The Group is debt free.
• Following the appointment of Peter Bamford as non-executive Chairman, Steven Glew, Keith Edelman and Indira Thambiah join the Board as non-executive directors.

Key strengths

The Directors believe the business is well placed to consolidate its position as one of the leading players in the branded youth fashion market as well as to increase its market share in the UK, across Europe and internationally. The Directors consider the following to be key strengths:

• Brands - the Group’s own brands, in particular Superdry, are distinctive in terms of design features and are affordable in a market where there could be a tendency to focus on higher margins at the expense of the quality of the products.
• Breadth of product offer – the range includes T-shirts, jeans, sweaters, jogging bottoms, hoodies, jackets, shirts, rugby shirts, polo shirts, as well as bags and accessories. The Board believes that the Superdry range has a wide appeal, capturing elements of both preppy and street wear designs.
• Highly efficient design process – in addition to the core base of non-seasonal wardrobe staples the Group has streamlined the design process to minimise lead times enabling it to react quickly to fashion trends. Additionally, the 10 strong design team led by James Holder aims to set fashion trends by creating future classics, as it did with the iconic “Osaka” T-shirt and “Brad” jacket.
• Experienced management team – under the leadership of Julian Dunkerton, founder and Chief Executive Officer, the five strong management team (see biographies below) has extensive experience in design, retail, merchandising and buying. The team has considerable knowledge and experience of the branded youth fashion market and has successfully developed the business and its brands during periods where other retailers have experienced difficult trading conditions.
• Long term relationships – the Group enjoys highly collaborative relationships with a select group of reliable manufacturers. Its main supplier is in Turkey with other manufacturers in China, India, Peru and Vietnam.
• A compelling retail business model – the Group has one of the highest gross and operating margins in the UK retail sector, which the Board believes helps facilitate the smooth development of the brand overseas through a number of channels, such as franchising and the internet.
• Market position – SuperGroup occupies a niche position within the growing global branded youth fashion market. Changing customer attitudes have ensured that non-sport brands such as Superdry are taking an increasingly large proportion of consumer spending in this segment of the clothing market, an ongoing trend which is benefiting SuperGroup. The Board believes that the Group is exceptionally well positioned to take advantage of this trend and intends to capitalise on the Group’s unique market position, significant brand popularity and reputation for quality, authenticity and design to drive sales growth.

SuperGroup’s strategy for growth:

Commenting on the announcement, Julian Dunkerton, SuperGroup’s Chief Executive Officer said:

“We are delighted to announce our plans for a listing on the London Stock Exchange. SuperGroup is a highly profitable, fast growing business with significant potential for expansion in the UK and internationally. Our brands, particularly Superdry, have established a loyal customer following across the world founded on a reputation for providing innovative, premium quality clothing at affordable prices.

“Today’s news that we are intending to offer a retail component to our listing is a way of rewarding our dedicated, hard working staff and enabling both our customers and other members of the public to share in the future success of the business.”

The Retail Offer

Qualifying persons who wish to apply for Retail Offer Shares in the Retail Offer should follow the instructions on the Group’s Retail Offer registration website at www.superdry.com/shareoffer which is live today or contact Computershare on the helpline number 0870 889 3102.

Registration will only be possible online. By registering, retail investors will be able to choose their preferred method of application.

When the Retail Offer opens, retail investors will be able to apply either online, by downloading an application form or, if an existing employee or a person nominated by an existing employee to participate in the Retail Offer who is a friend of such employee or a member of his or her family, by returning an application form mailed to them. Retail investors who register their interest online will be notified directly when the Retail Offer opens. As the Retail Offer will only be open for a limited period we recommend that potential investors register their interest online at the earliest opportunity.

Further information on SuperGroup as well as details of how retail investors can register their interest in the Retail Offer are available on www.superdry.com/shareoffer.

The contents of the Group's websites do not form part of this announcement.

Enquiries

SuperGroup

Matthew Barnett
Tel: +44 (0) 7703 026966

M:Communications
Ann-marie Wilkinson
Tel: +44 (0) 20 7920 2330

George Briscoe
James Hill
Seymour Pierce
Nicola Marrin
Tel: +44 (0) 207107 8000

Photography

Photographs are available from M:Communications. To arrange to receive soft copies, please contact Abigail Forbes on 020 7930 2315 or forbes@mcomgroup.com

Directors

Non-Executive Directors

Peter Bamford, aged 55, Non-Executive Chairman

Peter served on the main board of Vodafone Group Plc for eight years from 1998 to 2006. Whilst at Vodafone he played a key role in its substantial growth and in addressing the issues that arose. He held a number of senior executive positions including international roles as Regional Chief Executive responsible for Vodafone’s operations and investments in nine countries and Chief Marketing Officer responsible for the full range of marketing and commercial activities in Vodafone including brand, global product development and content management.

Before joining Vodafone, Peter spent his entire career in retailing and held senior positions with Kingfisher Plc and Tesco Plc. He was also a director of WH Smith Plc where he spent five years running The Wall (music retailing) in the US.

He now holds a number of non-executive positions including as Chairman of MCPS-PRS Alliance Ltd (known as PRS for Music) and a non-executive director of Rentokil Initial Plc.

Keith Edelman, aged 59, Senior Independent Non-Executive Director

Keith spent his early career in the City with Bank of America before moving through finance/strategy roles at Grand Metropolitan (now Diageo Plc). He moved to become Corporate Planning Director of Ladbrokes Plc (FTSE100) at a time when the company was engaged in considerable M&A work and during this period he also chaired Texas Homecare Limited prior to its sale to Sainsbury.

Keith then spent two years as Managing Director of Carlton Communications Plc (FTSE 100) before being appointed CEO of Storehouse Plc which at the time owned BHS Plc, Mothercare Plc and a number of smaller brands including Blazer. Keith’s last executive role was at Arsenal Holdings Plc where, as Chief Executive, he had prime responsibility for the development of the new Emirates stadium.

Since stepping down from the Board in May 2008, he has taken on a number of non-executive roles, including at Safestore Holdings Plc (where he is also chairman of the remuneration committee) and Beale Plc. He has also recently joined the board of the Olympic Legacy Company as non-executive director and chairman of the audit committee.

Steven Glew, aged 52, Independent Non-Executive Director

Steven is a qualified chartered accountant, with substantial experience in retail businesses and a track record of implementing sustainable growth.

He started his career at Peat Marwick (now KPMG), before joining Tesco Plc in various senior finance roles, before moving on to become Group Finance Director at Booker Plc in 1999, helping stage its turnaround through to its merger with Iceland Plc in July 2000. Subsequently, as Group Finance Director at Mothercare Plc, he was instrumental in turning the once loss making business into a business producing an annual profit of £20 million, with 235 UK stores and 250 international stores. Since 2006, Steven has been Group Finance Director at UK Mail Group.

Indira Thambiah, aged 41, Independent Non-Executive Director

Indira has spent over 14 years in the retail sector, with extensive experience in both multi-channel and pure-play e-commerce as well as strategy, sourcing and supply chain.

Indira qualified as a chartered accountant, and following an MBA at the London Business School, joined Accenture as a strategy consultant in the retail practice. She then moved to ASDA Wal*Mart where she was instrumental in setting up their online offer, and subsequently led their own brand cost reduction programme, which included sourcing and process re-engineering. In 2002 she joined the Home Retail Group Plc initially as the Head of E-commerce at Argos and then in 2004 became Head of the Home Retail Group’s multi-channel business including international.

In 2008, Indira set up her own consultancy practice. She has worked with a variety of clients on trading strategy, turnarounds and e-commerce, including acting as group e-commerce director at DSGi Plc in 2009, and is currently acting group e-commerce director at RBS Insurance.

Indira is a non-executive director of the Yorkshire Building Society and is a member of their remuneration committee.

Executive Directors

Julian Dunkerton, aged 44, Chief Executive Officer

Julian co-founded Cult over 20 years ago, beginning the business from a market stall in Cheltenham. Together with James Holder, Julian established the Superdry clothing brand six years ago. He is widely seen as one of the most knowledgeable retailers in the UK fashion industry.

Julian is responsible for merchandising and the UK retail and concessions part of the business.

James Holder, aged 38, Brand and Design Director

James started the Bench clothing brand which became the premier English skate-wear brand in the niche skate/BMX market. After a spell in the high quality branded sandwich and coffee market, James re-entered the fashion business in 2003 with the creation of the Superdry brand with Julian, beginning a very successful period of business growth and development as part of Cult Retail LLP (“Cult”) and Laundry Athletics LLP (the holding vehicle for the design, wholesale and supply functions of the business).

James heads up the Group’s team of own brand designers.

Theo Karpathios, aged 46, Chief Executive Officer of the Wholesale and International Division

Theo began his first business venture in 1987 importing clothing and accessories from Greece. In 1988 he formed a partnership to design and manufacture fashion clothing for the UK market building on the sources of supply in his home market. It was at this point he started his long standing relationship with Cult by supplying the business during its infancy. In 1996 he started his own retail business in Covent Garden, London (High Jinks), focusing on branded mens’ and ladies’ street wear and in 2000 he launched a second retail concept (Skate of Mind) dedicated to skateboarding hardware and apparel. He built up the business to eight stand alone stores, selling it in 2004. Theo joined the Group in 2005.

As Chief Executive Officer of the Wholesale and International Division, Theo is responsible for international expansion, UK and overseas wholesale, as well as heading up the parts of the business dealing with supplier relationships, purchasing, logistics and marketing.

Diane Savory, aged 48, Chief Operating Officer

After initially obtaining a retail design qualification, Diane gained a wealth of experience designing retail concepts for several fashion chains over a number of years. After retraining in finance 18 years ago, she joined Cult at a time when it was still in its infancy. She has since been an integral part of the business, working alongside the founder, Julian Dunkerton, in taking the Group from strength to strength.

Diane is responsible for managing, developing and implementing operational strategy across the Group as well as for reviewing business processes and opportunities. She also heads up the corporate services division (including HR), liaising throughout the Group with a view to ensuring that the business remains integrated throughout its expansion process.

Outside of the Group, Diane is Deputy Chair of Gloucestershire Employment and Skills Panel.

Chas Howes, aged 52, Group Finance Director

Chas read Business Studies at Nottingham Trent University, completing his degree in 1979 before qualifying as a CIMA accountant two years later. He went on to pursue a finance career at a number of different companies including Cadbury Schweppes, Debenhams and The Burton Group, gaining a wide range of industry experience in the process. Chas then spent 16 years in senior finance roles within the alcoholic beverages sector, working for Diageo (United Distillers and Guinness), Allied Domecq and the Fosters Group before becoming Group Finance Director at La Senza. He has worked both in the UK and Japan, undertaking operational, central and regional roles. Chas joined the Group in 2007. His responsibilities include finance and IT, working to improve the infrastructure platform of the business, together with improving business and financial controls.

The uber-cool Superdry brand, favoured by celebrities such as David Beckham and Zac Efron, is opening its largest store to date in Sheffield’s Meadowhall Centre.

Superdry, part of SuperGroup which includes the Cult retail chain and is one of the fastest growing fashion groups in the UK, has become a phenomenon since its launch six years ago. Meadowhall is the 18th Superdry store to open in the UK and the largest at 6,300 sq ft. Comments founding partner and CEO, Julian Dunkerton: ‘Meadowhall is one of the UK’s busiest shopping centres and fittingly this is our biggest Superdry store. This represents an exciting new development and we’re proud to be opening here. A great deal of work and creativity have gone into its design and fitting out, and we are optimistic that it will open as spectacularly as our other stores which routinely exceed expectations.

‘Significantly this marks another milestone in our growth which continues to buck the overall trend. We will be opening at least another 20 Superdry and Cult stores over the coming year.’ For further information, please contact Matthew Barnett at SuperGroup on:

M: 07703 026966
E: matthew.barnett@superdry.com

Notes to Editors:
SuperGroup, which employs over 1000 staff, opened a total of 17 stores in the UK and Ireland over the past 12 months bringing its total to 39. It has 54 concessions in the House of Fraser. Created six years ago its iconic Superdry brand is worn by celebrities across the world, from David Beckham to Zac Efron and Helena Christensen. It has a rapidly expanding international operation and over the past 18 months has established itself in Belgium, France, Scandinavia, the US, Australia and South America.

SuperGroup, the British fashion retailer behind the Superdry brand and Cult chain of retail outlets, is delighted to announce the appointment of Peter Bamford as Non-executive Chairman.

Peter Bamford served on the main board of Vodafone Group where he held a number of senior executive positions between 1997 and 2006. These included international roles as Regional Chief Executive responsible for Vodafone's operations and investments in nine countries and Chief Marketing Officer responsible for the full range of marketing and commercial activities in Vodafone, including brand, global product development and content management. Before joining Vodafone, Peter held senior positions with Kingfisher plc and Tesco PLC and was a director of WH Smith PLC. He now holds a number of Non-executive positions including as Chairman of MCPS-PRS Alliance Ltd and a Non-executive Director of Rentokil Initial plc.

Commenting on his appointment Peter said: ‘I am delighted to have been given such an exciting opportunity. SuperGroup is one of the fastest growing UK, International and internet retailers. I am very impressed with what the company has achieved and I look forward to working with my new colleagues on the Board to realise the company's huge potential.” Julian Dunkerton, founding partner and CEO of SuperGroup, is also delighted by the appointment, adding: ‘It is a great privilege to have someone of Peter’s calibre joining us. His global outlook and vast experience at the highest levels will be invaluable as we move through this exciting new phase of our development.’

Media Enquiries
M: Communications
T: 020 7920 2330
Ann-Marie Wilkinson
Georgina Briscoe

Notes to Editors
SuperGroup, which employs over 1000 staff, opened a total of 17 stores in the UK and Ireland over the past 12 months bringing its total to 39. It has 54 concessions in the House of Fraser. Recent major store openings have included Aberdeen, Dublin, Bicester Village and Cardiff’s St David’s Centre, the latter breaking all previous Group records in terms of footfall and initial takings. Created six years ago its iconic Superdry brand has been worn by celebrities including David Beckham and Zac Efron. It has a rapidly expanding international operation and over the past 18 months has established itself in Belgium, France, Scandinavia, the US and Australia.

SuperGroup, the British fashion retailer behind the Superdry brand and Cult chain of retail outlets, has enjoyed a bumper Christmas trading period recording LFL sales growth of 29% in the five weeks to 3 January 2010. This compares with a LFL increase of 27% during the same period in the prior year. Total group sales over the 12 month period to 3 January are up 95% to £119m which in part reflects the nationwide expansion over the past twelve months. Wholesale sales are up 153% as at 3 January 2010 while December retail sales were £20.2m up from £10.6m a year ago.

Commenting on today’s Christmas trading numbers, SuperGroup’s CEO and founding partner, Julian Dunkerton said: ‘We are delighted to be announcing such strong LFL sales which is particularly encouraging when set against a backdrop of a challenging consumer environment and is testament to the broad appeal of our customer offer. We have embarked on a period of significant expansion and this is set to continue into 2010. We look to the future with confidence.”

Media Enquiries
M: Communications
T: 020 7920 2330
Ann-Marie Wilkinson
Georgina Briscoe

Notes to Editors
SuperGroup, which employs over 1000 staff, opened a total of 17 stores in the UK and Ireland over the past 12 months bringing its total to 39. It has 54 concessions in the House of Fraser. Recent major store openings have included Aberdeen, Dublin, Bicester Village and Cardiff’s St David’s Centre, the latter breaking all previous Group records in terms of footfall and initial takings. Created six years ago its iconic Superdry brand has been worn by celebrities including David Beckham and Zac Efron. It has a rapidly expanding international operation and over the past 18 months has been operating in Belgium, France, Scandinavia, the US and Australia.